What worked when you started may not be what gets you where you want to go next. You’re growing, but the marketing side isn’t always as clear: what to focus on, where to invest, or what needs to change.
You don’t need to figure it all out alone. BNL helps you understand where you are, identify what matters most, and determine the right next move.
See the full picture and know exactly where to focus.
A complete review of your marketing approach, from strategy and messaging to channels and results, plus a prioritized roadmap for what to do next. Mini Audits are available for single channels.
Investment
Starting at $2,500 for a one-time audit
What it is
Not just your numbers, your whole marketing approach. I’ll take an objective look at your strategy, messaging, audience, channels, and results, then build a roadmap around your business and goals. It’s the recommended starting point because it shows where you are now and gives you a plan for where to go next.
Who it’s for
Business owners and teams that feel busy but unclear, are entering a new stage, or want confidence before investing more.
What I look at
Your goals, strategy, and how marketing supports the business
Audience, brand messaging, and customer journey
Channel mix and how your marketing fits together
A high-level look at performance and spend
Processes, gaps, and missed opportunities
What you receive
Full marketing assessment
The top opportunities, ranked by impact
Roadmap with clear near-term priorities and longer-term direction
A walkthrough call to review your findings and roadmap together
Built around meaningful planning cycles, not constant strategy changes.
One-Time
An objective look at your marketing and a clear roadmap for what to do next.
Quarterly
Revisit performance, priorities, and opportunities every 90 days and build the next roadmap based on what has changed.
Annual
Build a broader 12-month marketing strategy with quarterly priorities and checkpoints.
Supporting Services + Entry Point
Focused support, wherever you are.
Supporting Service
Strategic Planning
A clear plan for your next big move.
Forward-looking strategy for launches, new directions, and big investment decisions.
What it is
When your business is heading somewhere new, your marketing needs a plan to match. Whether you’re launching a product or service, entering a new market, repositioning, planning a major campaign, or deciding where to invest next, we’ll work through it together and build a practical plan for the road ahead, without needing a full audit first.
Who it’s for
Business owners and teams facing a launch, a change in direction, or a big investment decision who want a clear plan before they commit.
What I look at
Your goals and what’s changing in your business
Your audience and how to reach them
The right channels, messaging, and timing
Budget priorities and tradeoffs
What you receive
Strategic recommendations tailored to your next move
A connected look at your ad spend, organic and paid channels, website, and results.
What it is
Your ads, social media, email, and website should work together, but often they’re managed separately and tell different stories. I’ll review your performance across channels, from where your ad budget is going to how people find you, engage, and take action on your website, so you can see what’s actually driving results.
Who it’s for
Businesses already investing in marketing across more than one channel that want to know what their spend is delivering and how everything connects.
What I look at
Paid ad spend and efficiency across platforms
Organic and paid performance, from awareness to engagement
Website analytics, conversions, and leads
What you receive
A connected view of what’s working, what’s disconnected, and where budget is being wasted
A paid, one-time working session focused on solving one specific marketing problem, no ongoing commitment required.
What it is
A hands-on strategy session where we dig into one marketing question, challenge, opportunity, or decision and work through it together, so you leave knowing exactly what to do next.
Who it’s for
Leaders who need an experienced outside perspective without committing to a larger engagement.