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Discover
Understand the business, audience, current marketing, goals, data, and what is already working.
Meet Toni
Toni Haaker · Founder, BNL Marketing
Enterprise experience.
Practical strategy.
Built around what already exists.
Enterprise Experience. Practical Strategy.
Hi! I’m Toni, the strategist behind BNL Marketing.
My career has taken me from agency and media roles to more than a decade in corporate marketing, followed by the launch and evolution of BNL Marketing.
Over 16+ years, I’ve worked across marketing, advertising, media strategy, client leadership, and performance-driven campaigns. Helping brands navigate complex marketing decisions and significant media investments.
Background
Where Experience Meets Strategy
From $1K campaigns to $25M+ annual programs, I’ve managed multi-channel marketing across National, Tier 2, Tier 3, and CPO initiatives. As an account leader, I’ve used analytics, audience, media insights, and budget strategy to turn complex performance data into clear marketing decisions.
Corporate
Cox Automotive / Kelley Blue Book / Autotrader
More than a decade of corporate marketing, media, and client leadership experience.
ENTERPRISE BRANDS
Honda • Acura • Hyundai • Kia • Genesis • Lexus • Mazda • Subway • Warner Brothers Entertainment • Anthem Blue Cross • Kettle Chips
Agency Experience
Deutsch LA • MediaCom • Doner
Why I Built BNL
From Enterprise Marketing to BNL
I launched BNL Marketing at the beginning of 2025 to bring big corporate experience directly to growing local brands and businesses.
What began as broader marketing consulting has evolved into a more refined approach: helping brands and businesses understand what’s working, identify what’s missing, and determine what to prioritize next.
Working with small businesses and brands has reinforced something I learned throughout my career: most businesses don’t need someone to reinvent the wheel. BNL brings an enterprise perspective to businesses that need practical strategy without starting from scratch.
Why BNL
You Don’t Always Need More Marketing. You Need the Right Direction.
BNL isn’t about doing more. It’s about understanding what already exists, finding the gaps, and knowing what deserves attention next.
With experience across strategy, creative, media, paid and organic, analytics, and execution, I know how the pieces fit and where they fall apart. That means faster answers, fewer blind spots, and no handoffs to five different specialists, all without the agency price tag.
How I Work
See the full picture. Find the right direction.
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Strategize
Identify gaps, opportunities, priorities, and the channels that make the most sense.
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Activate
Turn the strategy into a practical roadmap with clear actions, priorities, and next steps.
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Optimize
Measure what matters, learn from performance, and adjust as the business evolves.
A Good Fit
For brands that need perspective before more activity.
You are already marketing, but the work feels disconnected or difficult to prioritize.
You want an experienced perspective before investing more time or budget.
You need to understand what performance is saying—and what to do with it.
You have people who can execute, but need a clearer strategy to guide the work.
Work With Toni